Your buyers should hire you because of your expertise, not because of some new marketing gimmick
Your expertise? That’s the true differentiator
Special offer for Agency Inner Circle Subscribers
Discover the method I use with clients to capture and express their unique Expertise
Martin Stellar
Sales Coach and Author
Sonofabitch, you’re really, really good!
What a session looks like
This is what a particularly dynamic session might look like
Your clients buy what they see
Let’s make your way of working – your expertise – visible
Agencies are facing more competition than ever and standing out is not just a nice-to-have: If you want the right buyers to hire you, standing out and showing your buyers why you’re different is a sine qua non. must have, prerequisite
And the most defensible way to stand out?
Leverage your unique Expertise, accumulated over years of doing the work, by showing your buyers how your expertise works. After all, your Expertise is valuable, hard to copy and, I imagine, incredibly difficult to convey.
In one 90-minute session, we will go over how you do your magic, deploy your genius; we will identify the hidden method that ties together your entire approach and we will make your expertise visible to your buyers.
Alex James
Messaging Strategist for Agencies & Consulting Firms
He’ll start with a sharp diagnosis – revealing that what you thought was the problem was just masking the real one. Then he’ll drop a tactical gem so specific & actionable you’ll feel like hanging up and implementing it immediately.
Intuition is Codifiable
It’s all about how you move between ideas
Many advanced practitioners struggle with explaining how they think.
It’s like when you drive home, but don’t remember how you did it. Formally, this is called “Unconscious Competence”.
If your work is multi-disciplinary, it plays an even bigger part.
There’s a paradox to it:
You’re committed to doing a good job AND you’re willing to combine ideas from different fields. You’re taking the best of each domain but non-experts see it differently.
They look at your mental flexibility and mistake it for careless improvisation. To really understand how your mind travels, they will need a map.
You can provide them with that map and make them recognize the value of how you work, with all the nuances and unique insights you’ve collected over time.
What will help is working with someone that knows what to look for.
Oren Greenberg
Marketing Advisor for B2B Growth
It allowed me an opportunity to dig deeper and think more clearly about a framework I previously created, and ended up adapting it to a group workshop format. Always a pleasure to collaborate with a fellow creative mind & wordsmith.
Fish don’t know they’re wet
Two reasons why you didn’t do this yet
Even the smartest people you know have blind spots that are obvious to everyone around them.
We are submerged in our own perspective and we don’t even notice it. When we try to decode our methods, we will miss precisely the things that set us apart.
This is reason number one.
The second reason is much more practical:
You are busy.
While you love the idea of doing this deep reflection on your craft, you can never find the time.
Client work demands your attention, you run to put out another fire and the method that sets you apart remains a secret.
A few weeks later a peer or competitor starts posting about their method online and you wince with FOMO.
João Possagnoli
CEO of Stealth White Label Agency
I’m really happy with this conversation.
I loved your whole method and the way you managed to digest everything I said and then—Boom! Boom! Boom!—put it all down on paper.
Uncover a core method and use it immediately
Reflection + Action is the winning combo
- We will meet for 90 minutes. I will run an Expertise Elicitation interview.
- We will use a digital whiteboard to work together.
- In this session, as you reveal more about how you work, I will create visuals and frameworks. We will focus on one.
- After the session, I’ll send you 3 things:
- The visual of what was created
- A video explainer
- The AI notes of the session
- $380 for 90 minutes
- Full refund if it doesn’t feel valuable.
David Speigel
Product advisor
Sometimes when trying to document your thoughts you need assistance from an outside expert. João can help you find clarity! I worked with him to distill and capture focused perspectives on complex topics.
Schedule your Method Decoding Session
Limited Price for Agency Inner Circle Readers
700 USD
380 USD
100% money back guarantee if you don’t find value in the result
limited to 5 seats
FAQ
I assume you have questions.
These are the most common ones.
Can’t I just use AI for this?
Uncovering your method is both about finding patterns (AI is good at this) and stress-testing them. We want you to arrive at something you can trust. In my experience, AI is not great at generating that level of conviction.
Talking to an experienced human for 90 minutes will give much more clarity than weeks of AI prompting.
Should someone else join the call?
Co-founder or peer, yes. Intern or assistant, no.
The point is to use this time to have a high-leverage conversation.
How can I use the results of this call?
You will be able to share more about your method and how it is distinct from the competition. This can happen via content, how you structure your proposals, how you introduce your work in podcasts, how you train your team, etc.
How did you learn this?
I’ve created advertisement campaigns in Amsterdam, founded a start-up in Lisbon, ran workshops in São Paulo and San Francisco and translated complex ideas into clear writing and pictures for a whole lot of industries.
Besides the practical experience, I actively study topics of Expertise Elicitation, Methodology, Visual Thinking and others.
I’m convinced, what do I do now?
That’s perfect! You can just click the big orange button below.
Schedule your Method Decoding Session
Limited Price for Agency Inner Circle Readers
700 USD
380 USD
100% money back guarantee if you don’t find value in the result
limited to 5 seats