Sell the invisible with a workshop
We help consulting, coaching, advisory and agency businesses make their unique expertise visible with customized workshops
The problem
Your Expertise is not legible
People wonder if you’re an actual expert or just good at talking like one.
They enjoy speaking to you, but don’t close.
It’s hard to explain what you do
What you do is very specialized and most clients don’t fully understand it before they see you doing it.
They feel uneasy and become extremely price-sensitive.
Getting to an actual briefing takes forever
Clients fear the unknown and try to protect themselves with ironclad work agreements.
Multiple people join the negotiations and everything takes forever.
The solution
Design your services like Workshops
Why Workshops
Workshops let people see your thinkin
Workshops are all about outcomes
Workshops create a path forward
This is we will do it
We will audit your current service offering
Mesozoic will check all the services you provide, the processes you follow and the clients you serve.
This will show us what resources and knowledge you already have at your disposal.
We will trace a service path
Every service you offer has an output that can be used in another project.
We will create a map of these opportunities and use workshops as the glue between your entire service portfolio.
together we will design your initial consulting service
You bring your unique subject matter expertise and Mesozoic brings the Workshop Design skills.
We will co-create a workshop that is cheap to run, fast to execute and easy for a client to get budget for.
Mesozoic will teach you how to do it like a pro
All the visual assets you need;
+ detailed guide on how to run it;
+ practical workshop facilitation tips;
+ live training session.
And if you need more help, I can personally go through it with you.
Everything you need
Services
Map your
Method
The way you work may seem obvious to you, but it is opaque to non-experts and that is hurting your sales potential.
We will turn your Implicit Expertise into your own framework.
This will be useful for:
- Creating content about how you work
- Training your team
- Detecting opportunities for other services and products
Starter
Workshop
This is a specific type of Workshop format, especially tailored to be the first service a client buys from you.
It is shorter, leaner and extremely focused on being cheap to run, fast to execute and very effective at getting your foot in the door.
Your starter workshop will give you:
- Something that is easy for a client to say Yes to
- A unique experience that sets the tone on how it is to work with you
- An accelerated way of mapping more opportunities at a new client
Flagship Workshop
When clients can learn everything about your field for free, what they pay for is the experience of doing it with you.
This is your own unique, deeply customized Workshop Format for which clients will know you
Your own workshop will help you:
- Differentiate from your competitors and peers
- Make it easier for clients to refer your work
- Charge premium prices